Facebook vs. Google
Many top blogs, including social news site Mashable.com, continue to focus on the effectiveness of pay-per-click advertising through Google’s ever-popular search and content networks But new advertising platforms are on the scene–from social sites like Facebook to high-traffic blogs–and they offer a more targeted advertising approach. Google is having a difficult time trying to...
Read MoreWhat is Social Media?
Social media consists of both social networking websites and social bookmarking websites. There are significant differences between the two, but both have characteristics of each other and operate in similar ways. Examples of social networking websites are MySpace, Facebook, LinkedIn, Twitter and any other network centered on user connections, meaning the social aspect forms the basis for the...
Read More3 Reasons To Consider Local Search Marketing To Advertise Your Business
If you had to describe in one word how the internet has changed everything, it would be CONNECTION! Businesses and personal relationships have changed due to the internet’s ability to instantly connect people through e-mail, websites and social networking sites like Facebook, MySpace and Twitter. These connections have also changed the way the world communicates, gathers and sends information,...
Read MoreWhat Most Web Promotion Companies Don’t Want You To Know
Don’t be fooled by all the companies out on the web that offer to take your money and submit your site to a so called large number of search engines and directories (“Submit your site to 5,000 search engines for only $9.99“). There are maybe 200 search engines and directories currently in operation. With very small ones popping up or dying off all the time. Many of these...
Read MoreTitle and META Tags
TITLE TAGS Your title can be used to attract visitors. It should be appealing, as it will be appear above your website’s description in the search listings. If you searched on the words weight loss and the following three descriptions came up in the search results, which website would you want to visit first? Universal Health Corporation — Diet and Weight Loss Products Universal...
Read MoreWhat Makes The Search Engines Tick
“Search Engine” is a generic term commonly used to identify Web Sites that match users searching for information to a list of Web Sites that may meet the user’s needs. While all “Search Engines” perform the same function, the methods they use to create their Web Site lists (listings) varies greatly. Some “Search Engines” use employees to review and...
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