EXAMPLES OF WEBSITE PURPOSE
- To establish an internet presence
- As an extension of our current advertising (phone, newspapers, etc.)
- To enhance our company’s professional image
- To offer company information and give the public a favorable impression
- To educate customers and potential customers
- To provide better customer service
- To increase public awareness of our company’s name, brand or identity
- To strengthen our position in the marketplace
- To strengthen brand identification
- To develop a list of qualified prospects
- To gain an increase in sales
- To sell products directly over the Internet taking credit cards and checks (e-commerce)
- To make product or service information available to current customers
- To make product or service information available to distributors
- To serve the needs of current and future clients
- To explain our products and services
- To encourage potential customers to contact us by phone, mail or e-mail
- To consummate a sale
- To bring in new clients or customers to our location
- To compete in the global marketplace
- To offer links to other relevant sites
- To simply establish an Internet presence
- To provide information and customer service
- To offer a virtual community, a place where users can interact with each other
